Excellent sales
“Sales have been excellent off of the order. I will definitely be using you guys again.”
Eric Whitmer
Final Expense Agent
Final Expense Lead Generation
Final Expense Leads Built for Insurance Agents
RiseGen helps independent insurance agents order final expense leads and work those opportunities from one platform. Choose the geography and lead level that fits your market, then manage follow-up with tools built for the insurance sales workflow.
Buy final expense leads with clear options
RiseGen offers final expense lead options for agents who need statewide or county-specific targeting. Lead tiers provide different levels of consumer information and qualification so agents can choose the fit for their sales process.
- Statewide and county-specific ordering
- Bronze, Silver and Platinum lead tiers
- Consumer opt-in lead generation
- Email, SMS and CRM delivery options
More than a lead vendor
A lead only matters if it gets worked. RiseGen combines lead ordering with agent tools including CRM, dialer, SMS, quoting, underwriting support and sales tracking so agents can spend less time moving between systems.
Designed around the agent workflow
From ordering to contact attempts, quoting and tracking results, RiseGen is designed to keep the daily insurance sales process organized. Agents can create an account for free and choose the paid products and services they need.
Real RiseGen Platform Data
What We've Learned From 1,655 Real Final Expense Leads
We believe Final Expense agents deserve more than vague claims about lead performance. As RiseGen's platform has grown, we've been able to study how real leads move through real agent workflows. We are sharing a small set of aggregated benchmarks while keeping individual agents, agencies and lead records private.
1,655
real Final Expense leads included in the dataset
58
customer accounts represented
115
Final Expense orders represented
1,083
leads with a customer-recorded outcome
39.30%
of leads with recorded outcomes reached Appointment Set or a later sales stage
$111,829+
in recorded premium among sales where premium data was entered
Methodology: RiseGen platform data from non-demo Final Expense leads. Outcome-based percentages use only leads for which a customer recorded a disposition. Unrecorded outcomes are excluded from outcome-based rates. Premium reflects amounts entered by customers for tracked sales and should not be interpreted as guaranteed agent revenue or expected results. Aggregated figures may change as additional lead and outcome data is recorded.
Documented RiseGen Results
What agents reported.
Three Final Expense sales plus a Medicare cross-sale
From a 40-lead order, Susan reported three Final Expense sales and an additional Medicare cross-sale. Her largest Final Expense sale came from the statewide portion of the campaign, and she later described the leads as helpful in gaining new clients.
Susan Wooten
Independent Insurance Agent
Great success
“I have had great success working with you and the RiseGen lead source.”
Derrick Capito
Final Expense Agent
Policies sold and repeat-order intent
Stephanie reported that her team had sold multiple policies, gave positive feedback on the lead experience, and planned another order. She also reported that one of her first two Medicare-related conversations produced an appointment.
Stephanie James
Agency Manager
Face-to-face sale
“I have sold a small Final Expense policy on a contact I have door knocked twice.”
Adam Beasley
Final Expense Agent
Sale recorded and additional orders placed
Thomas documented a $500 annual-premium sale from his campaign, continued placing orders, and described RiseGen's agent training as very beneficial.
Thomas Coy
Agency Leader
Positive first-order feedback
“I love the leads so far but had to be sure!”
Daniel Lee
Bluegrass Legacy Insurance
Frequently Asked Questions
What are Final Expense leads?
Final Expense leads are consumers who have expressed interest in life insurance intended to help cover end-of-life costs such as funeral expenses, burial costs and other final bills. For an agent, the lead is the beginning of the sales process, not a guaranteed appointment or sale. The agent still needs to make contact, determine the consumer's needs, qualify the applicant and recommend an appropriate policy.
How much do Final Expense leads cost?
The price of a Final Expense lead depends on factors such as exclusivity, geography, how the lead was generated and how much information or qualification is included. Agents should evaluate lead cost alongside lead quality and their own ability to consistently work the leads rather than choosing a source based only on the lowest price.
Are exclusive Final Expense leads better than shared leads?
Exclusive leads are sold to one purchasing agent instead of being intentionally resold to multiple agents. That removes one major source of competition, but exclusivity by itself does not guarantee a sale. Speed to contact, follow-up, underwriting knowledge and the agent's sales process still matter.
Are Final Expense leads worth buying?
They can be, but the economics depend on what an agent pays for leads and what that agent does after receiving them. A useful way to judge a lead source is over a meaningful batch of leads: track contact attempts, appointments, applications, sales, premium and commissions, then compare those results with total lead spend. Judging an entire source from only a few leads can give a misleading picture.
How many Final Expense leads should a new agent buy?
A new agent should buy enough leads to create a repeatable work schedule without spending beyond a budget they can sustain. The right number depends on lead price, available selling time and how consistently the agent can follow up. Starting with a manageable order and tracking every outcome is usually more useful than buying a large volume that cannot be worked thoroughly.
How quickly should I call a new Final Expense lead?
As quickly as your workflow reasonably allows. A new inquiry is most relevant when the consumer still remembers submitting it. Agents should have a process for receiving new leads, beginning contact attempts and recording what happened instead of allowing fresh opportunities to sit untouched.
How many times should I follow up with a Final Expense lead?
There is no single attempt count that fits every lead. One unanswered call does not establish that a consumer is uninterested. A structured follow-up process can include calls, compliant text messaging, voicemail and additional attempts at different times. The goal is persistent, professional contact without treating every unanswered lead as a lost opportunity.
What is a good Final Expense lead conversion rate?
Conversion rates can vary significantly based on lead source, agent experience, geography, product fit, contact speed, follow-up and how an organization defines a conversion. RiseGen therefore does not present one universal close-rate promise. In our own platform data, 39.30% of Final Expense leads with a customer-recorded outcome reached Appointment Set or a later sales stage.
How can I tell if a Final Expense lead is bad?
A lead should not automatically be considered bad because the consumer did not answer the first call or declined an initial conversation. Genuine quality problems are things such as invalid contact information, a consumer who did not make the represented inquiry, incorrect qualification information or a lead delivered outside the purchased targeting. Agents should separate lead-quality issues from normal sales outcomes such as no answer, follow-up needed or a prospect deciding not to buy.
Should I buy statewide or county-specific Final Expense leads?
That depends on how you sell. Statewide targeting gives an agent a larger geographic pool, while county-specific targeting allows tighter control over the areas being worked. Agents who sell remotely may value broader reach, while agents who rely heavily on local appointments or door knocking may prefer tighter geography.
What should I track when working Final Expense leads?
At minimum, track contact attempts, current disposition, appointments, applications, sales and the premium or commission associated with completed business. Consistent tracking makes it possible to understand what is actually happening after a lead is delivered and gives an agent better information for evaluating lead spend.
Does RiseGen sell Final Expense leads?
Yes. RiseGen provides Final Expense leads for insurance agents with statewide and county-specific ordering options. Current Bronze, Silver and Platinum Final Expense lead tiers are sold as exclusive leads to the purchasing agent.
Can I use RiseGen to work the leads too?
Yes. RiseGen offers an insurance agent tool suite that includes CRM, calling, SMS, quoting, underwriting and sales tracking capabilities.
Do I need a paid CRM subscription to create an account?
No. Agents can create a RiseGen account for free. Paid lead orders and optional paid tools can be selected separately.
Put your lead workflow in one place
Create a free RiseGen account to explore lead ordering and the tools available to insurance agents.